Read more on Riya Sen Photoshoot For Pakistani Textile Mills…

For every woman in the summer season, lawn is a second skin. We seem to lose ourselves in lush hotels where the exhibitions are held. Our eyes glaze over when we look through the glossy catalogues, thinking that we too will feel like a woman floating through the canals of Venice with our dupatta dramatically waving behind us. Oh yes, lawn season is here!

Lawn season has always been a fever pitched affair for women. These days the only difference is that marketing heads have caught on to the frenzy that women find themselves in and are catering to it like never before. Read more on Fashion Frenzy The Pakistani woman’s love affair with lawn…

hair rebonding gives you silky, super straight hair, the way the girls in hair commercials look, and the way Jennifer Lopez and Faye Wong look, but it can also leave you hairless.

In one of the case study, a 14-year-old girl had big clumps of hair falling off in the shower a year following the process. Her hair started breaking 2 months after the hair rebounding treatment. Then another case when a woman is suing her hairdresser for bald patches on her head after a similar hair rebounding treatment. Her scalp started stinging during the process itself and hair fell off in clumps soon after. Read more on The truth about hair rebonding…

Fashion is a global language. But what would a veil say to us if it could speak?

The buzz words right now could be “respect with style”.
Internationally famous designers and the desire of Muslim women to be fashion-conscious yet maintain the dignity afforded by traditional dress are driving a fascinating and significant cultural transformation. Read more on Islamic fashion…

Shoe trends this season are sexy, feminine, and fun. Check out some of the latest looks as well as classic styles that have remained popular.
Your Favorite Accessory is always a great pair of dress shoes or even some good formal shoes. C’mon, you know how good it feels to look down at your feet dressed in fashion shoes. This season, you’ll want to be looking down at sandals in all heel heights with hot new ankle cuffs – the wider, the better. And the best new colors for fashion shoes are metallic, from glowing bronze to mirror silver, no matter how colorful your outfit. Read more on Shoe trends spring 2010…

With spring already in tow, we’re seeing a lot of new and different styles gracing the covers of magazines, the catwalks and of course, the streets. So here are the top 10 spring fashion trends to watch out for this year!
1. Asymmetrical Tops and Dresses

Everyone looks great and asymmetrically cut garments, so I was excited when I saw so many designers had opted for this look. This spring, go for asymmetrical skirts, dresses and tops. Read more on Top 10 Spring Fashion Trends…

It’s time to revamp your wardrobe as spring is fast approaching and we all need a little pick-me-up. Now, that doesn’t mean you have to blow your entire savings on your spring wardrobe, but just make sure you invest in good, quality jeans as they’ll last you for years to come. And once you find a pair that fits you like nothing else, you’ll want to hold on to them forever. So here the top picks for this spring’s sexiest denim. Read more on Sexiest Spring Denim…

Bare backs, plunging necklines and high-cut hems. Western media recently reported that the bold statements made by Pakistan’s fashionistas at Lahore Fashion Week demonstrated how designers were rejecting conservative dress in the South Asian nation.

But the country’s top designers and models say that last week’s four-day fashion extravaganza wasn’t about defying extremism.

“I won’t go as far as to say that this was defiance of anything,” designer Kamiar Rokni told CNN backstage after his collection was shown. “That’s what the Western world sees because that’s what is news. But we’re making fashion news.” Read more on Pakistan’s fashionistas: We aren’t revolutionaries…

Read more on PFDC Sunsilk Fashion Week Day 4…

Read more on PFDC Sunsilk Fashion Week Day 4 – Red Carpet…